Learn how to write blurbs the way a copywriter would do it, based on the neuroscience and artistic perspective. This book will dispel blurb myths, and explain effective tactics.
Goodreads Review:
The JLM Book Club reviewed this book in April 2025. In general, we found this book insightful on how ad copy and back-cover blurbs are constructed to garnish the best conversion rate, enticing readers to read the sample pages. However, we also felt that the book was lacking on the specificity of "how" to write book blurbs. That said, we're also not sure how one might approach the teaching of the "how to write blurbs" other than showing "how to dissect existing blurbs". Regardless, members of our group now feel more confident on giving it a go, attempting to write their blurbs for the first time.
Do you sell as many books as you want to?
A blurb is the hub around which all buying decisions revolve. People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?
Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?
This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.
Because a good blurb is all these things.
This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.
Enter the cutting-edge world of advanced blurbs and learn:
- The neuroscience behind persuasion
- The bad advice that’s killing your sales
- Copywriting super-hooks other than teasers
- How blurbs really work
Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.
You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?